Financial services intelligence · built by BushenGarvie
CACIQ
Customer acquisition intelligence for financial services.
CACIQ analyses customer acquisition economics, digital capability and operating model to show where a financial services firm is exposed to rising acquisition costs and digital margin pressure.
CACIQ Score · example
62 / 100
Digital Margin Exposure
Moderate
The system
- 01
Demand
- 02
Capability
- 03
Acquisition
- 04
CAC
- 05
Service
- 06
Margin
What it does.
An auditable CACIQ Score
Six weighted dimensions, every contributing answer visible, methodology version stored with the report.
Digital Margin Exposure
A separate indicator of how exposed margin is to rising digital demand.
Recommendations, not adjectives
Priorities triggered by your own answers, with the trigger shown.
Explainable dimensions
Open any dimension to see answers, weightings, sector modifiers and missing data.
Case study
How we built CACIQ.
- Problem
- Financial services firms measure CAC in isolation, without seeing how digital capability and operating model shape it.
- Approach
- Turn a conceptual framework — CAC = D(t) / α — into a measurable, explainable diagnostic firms can complete in minutes.
- Product
- A free assessment producing a CACIQ Score, a Digital Margin Exposure indicator and triggered recommendations.
- Technology
- Weighted scoring engine, sector modifiers, versioned methodology, seeded recommendation library and generated reports.